Who We Are



Today’s brands have a responsibility and the opportunity to help improve individuals’ quality of life. 
21st century consumer behaviour and expectations show this requires a unique mix of knowledge, insight and understanding.

Rupert Gravelle, Founding Partner
Senior client-side commercial and marketing leadership roles in the UK and EMEA, with brands such as Asda, BHS, Coca-Cola (Africa & Middle East) and PepsiCo (Eastern Europe).
Expertise in retail consumer behavioural analysis and new product launch strategy.
 
Paul Hackett, Founding Partner
Joint MD, Saatchi & Saatchi New Zealand; COO TEQUILA\London; Managing Partner, Proximity London.
Expert in the development of multi-channel customer engagement; strategic team leader on brands such as BMW, Barclays, Oracle EMEA and Visa Europe. Built the foundation for the digitally-led, award-winning arm of S&S New Zealand.
Wise Counsel leadership team:

Professor Joyce Harper
  • Professor in Reproductive Science, Genetics and Embryology; 
  • Director of Education, UCL Institute for Women’s Health.

Professor Monty Mythen
  • Smiths Medical Professor of Critical Care at UCL;
  • Director of the UCL Discovery Lab; National Clinical Lead at the UK Department of Health.

Dr. Helen O’Neill
  • Programme Director, MSc Reproductive Science and Women's Health; 
  • Senior Lecturer, UCL Faculty of Population Health Sciences.

Dr. Jim Roberts FRCA
  • Consultant in Anaesthesia UCLH; 
  • UCLH Innovation Office leader; 
  • Senior Advisor for the UCL BSc Innovations program.
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